ã¡ãŒã«ãã£ã³ããŒã³ãå®éã®ææã«çµã³ã€ããããªãåå ã¯ãå€ãã®å Žåããªã¹ãã®å質ãšãªãŒãã£ãšã³ã¹ãžã®ç解床ã«ãããŸããEã³ããŒã¹ããã³ SaaS äŒæ¥ã®ããŒã±ãã£ã³ã°ãããŒãžã£ãŒã«ãšã£ãŠãä¹±éãªãªã¹ããç»äžçãªäžæéä¿¡ã¯äºç®ã®ç¡é§é£ããšãšã³ã²ãŒãžã¡ã³ãã®äœäžãæããŸããæç¢ºãªè©äŸ¡ãã»ã°ã¡ã³ããŒã·ã§ã³ããããŠæ€èšŒæžã¿ã®ã¡ãŒã«å°éçã«æ³šåããããšã§ãé©åãªã¿ã€ãã³ã°ã§é©åãªåä¿¡ãã¬ã€ã«å±ãã¿ãŒã²ãããã£ã³ããŒã³ã®åºç€ãç¯ãããšãã§ããŸãã
ç®æ¬¡
- ã¹ããã1ïŒã¡ãŒã«ãªã¹ãã®è©äŸ¡ãšã»ã°ã¡ã³ãå
- ã¹ããã2ïŒæå€§ã¡ãŒã«å°éçã®ããã®ã¢ãã¬ã¹æ€èšŒ
- ã¹ããã3ïŒãšã³ã²ãŒãžã¡ã³ãã®é«ããªãŒãã£ãšã³ã¹ãžã®ãã£ã³ããŒã³ã®ã«ã¹ã¿ãã€ãº
- ã¹ããã4ïŒç¶ç¶çæ¹åã®ããã®ãã¹ããšçµæã¢ãã¿ãªã³ã°
ã¯ã€ãã¯ãµããªãŒ
| äž»ãªã€ã³ãµã€ã | 説æ |
|---|---|
| 1. ã¡ãŒã«ãªã¹ããç£æ»ããŠã»ã°ã¡ã³ãåãã | ã»ã°ã¡ã³ããŒã·ã§ã³ãè¡ãåã«ãäž»èŠãªç¹æ§ã«åºã¥ããŠçŸåšã®ã¡ãŒã«ãªã¹ãã®å質ãéè€ããšã³ã²ãŒãžã¡ã³ããè©äŸ¡ããã |
| 2. å°éçåäžã®ããã«ã¡ãŒã«ã¢ãã¬ã¹ãã¡ãŒã«æ€èšŒãã | ç¡å¹ãªã¢ãã¬ã¹ãã¹ãã ãã©ãããç¹å®ããããã«ã¡ãŒã«ã¢ãã¬ã¹ã®ã¡ãŒã«æ€èšŒãå°å ¥ããéä¿¡è ã¬ãã¥ããŒã·ã§ã³ãšãã£ã³ããŒã³å¹æãæ¹åããã |
| 3. åã»ã°ã¡ã³ãã«åããããã£ã³ããŒã³ãã«ã¹ã¿ãã€ãºãã | ããŒãœãã©ã€ãŒãŒã·ã§ã³æè¡ã掻çšããŠãç°ãªããªãŒãã£ãšã³ã¹ã»ã°ã¡ã³ãã«åãããŠã¡ãã»ãŒãžãšã¿ã€ãã³ã°ãã«ã¹ã¿ãã€ãºãããšã³ã²ãŒãžã¡ã³ããšã³ã³ããŒãžã§ã³çãåäžãããã |
| 4. 宿çã«çµæããã¹ãããŠç£èŠãã | åã»ã°ã¡ã³ãã®äž»èŠææšãèšå®ããA/Bãã¹ãã宿œããŠããŒã¿ãåæãããã£ã³ããŒã³ãæ¹åããŠæéããããŠROIãåäžãããã |
ã¹ããã1ïŒã¡ãŒã«ãªã¹ãã®è©äŸ¡ãšã»ã°ã¡ã³ãå
ã¡ãŒã« ããŒã±ãã£ã³ã°ã®ããã©ãŒãã³ã¹ãæé©åããã«ã¯ããŸãçŸç¶ãæ£ç¢ºã«ææ¡ããå¿ èŠããããŸããè©äŸ¡ãšã¯ãçŸåšã®ãªã¹ããç£æ»ããŠå質ã®åé¡ãéè€ãéã¢ã¯ãã£ããªè³Œèªè ãç¹å®ããããšã§ããã»ã°ã¡ã³ãåã¯ããã«äžæ©é²ã¿ãå ±éã®ç¹æ§ã«åºã¥ããŠãªãŒãã£ãšã³ã¹ãæå³ã®ããã°ã«ãŒãã«åããŸãã
ãŸããæ¢åãªã¹ãã®æ£ç¢ºæ§ãšå®å šæ§ãç£æ»ããŸãããã1,000ä»¶ã®ã¢ãã¬ã¹ããµã³ããªã³ã°ããŠãæãããªåé¡ã確èªããŸãïŒãã¡ã€ã³ã®ã¿ã€ããã¹ã圹å²ããŒã¹ã®ã¢ã«ãŠã³ãïŒinfo@ãsupport@ãnoreply@ïŒãäžå¯©ãªãã¿ãŒã³ãªã©ã§ãããã®ã¯ã€ãã¯ã¬ãã¥ãŒã«ãããã¿ãŒã²ãããã£ã³ããŒã³ã«æè³ããåã«ããªã¹ãã«æ ¹æ¬çãªããŒã¿å質ã®åé¡ããããã©ãããææ¡ã§ããŸãã
次ã«ãã»ã°ã¡ã³ãåã®åºæºãç¹å®ããŸããæã广çãªã¢ãããŒãã¯ããã¢ã°ã©ãã£ãã¯ããŒã¿ãšè¡åããŒã¿ã䜿çšããŠãªãŒãã£ãšã³ã¹ã¯ã©ã¹ã¿ãŒãäœæããããšã§ããçŸåšã®ã·ã¹ãã ã§å®éã«å©çšå¯èœãªãã®ãæ€èšããŠãã ããïŒ
- è³Œå ¥å±¥æŽãšå¹³å泚æé¡
- å°ççãªå ŽæãŸãã¯ã¿ã€ã ãŸãŒã³
- 顧客ã©ã€ããµã€ã¯ã«ã¹ããŒãžïŒæ°èŠãã¢ã¯ãã£ãããªã¹ã¯ãããéã¢ã¯ãã£ãïŒ
- ãšã³ã²ãŒãžã¡ã³ãã¬ãã«ïŒéå°ãã¯ãªãã¯ãè¿ä¿¡çïŒ
- 補åã«ããŽãªãžã®é¢å¿ãŸãã¯é²èЧè¡å
- ã¡ãŒã«åä¿¡é »åºŠã®å¥œã¿
ãã¹ãŠã®åºæºãåçã«æ©èœããããã§ã¯ãããŸãããåé¡å¯èœïŒå®éã«æž¬å®ã§ããïŒãååãªèŠæš¡ïŒéèŠæ§ã®ãã倧ããïŒãå®å®ããŠããïŒã©ã³ãã ã«å€åããªãïŒã»ã°ã¡ã³ããéžã³ãŸãããã3æã®ã¯ãªã¢ã©ã³ã¹ã»ãŒã«ã§è³Œå ¥ãã47人ã®è³Œèªè ã®ã»ã°ã¡ã³ãã¯ãã«ã¹ã¿ã ã³ã³ãã³ããäœæããã«ã¯å°ããããŸããåç±³ã®12,000人ã®ã¢ã¯ãã£ããªEã³ããŒã¹é¡§å®¢ã®ã»ã°ã¡ã³ãã¯å®è¡å¯èœã§ãã
äžäœ3ã5ã€ã®åºæºã䜿çšããŠãªã¹ããåå²ããŸããå€ãã®äŒæ¥ããå°ççãªå Žæãšè³Œå ¥å±¥æŽã®çµã¿åããããŸãã¯ãšã³ã²ãŒãžã¡ã³ãã¬ãã«ãšè£œåã®å¥œã¿ã®çµã¿åããã§ææãäžããŠããŸãã管çäžèœã«ãªã50ã®ãã€ã¯ãã»ã°ã¡ã³ããäœæãããããã·ã³ãã«ã«å§ããŸãããã
ããŸããŸãªã¡ãŒã«ã»ã°ã¡ã³ãååºæºãšãããããäžè¬çã«ããžãã¹ã«äžãã圱é¿ãç°¡åã«æ¯èŒããŸãïŒ
| ã»ã°ã¡ã³ãååºæº | ãšã³ã²ãŒãžã¡ã³ããžã®åœ±é¿ | äž»ãªæŽ»çšäŸ |
|---|---|---|
| å°åãŸãã¯ã¿ã€ã ãŸãŒã³ | æé©ãªã¿ã€ãã³ã°ã§éå°çãåäž | å°åéå®ããã¢ãŒã·ã§ã³ |
| è³Œå ¥å±¥æŽ | ãªãã¡ãŒã®é¢é£æ§ãé«ãã | éå»ã®è³Œå ¥ã«åºã¥ãã¢ããã»ã« |
| ãšã³ã²ãŒãžã¡ã³ãã¬ãã« | 賌èªè§£é€ãæžå°ããã | äŒç ãŠãŒã¶ãŒãžã®åãšã³ã²ãŒãžã¡ã³ã |
| 補åãžã®é¢å¿ | ã¯ãªãã¯çãåäžããã | ãæ°ã«å ¥ãã«ããŽãªã§ã®ã¯ãã¹ã»ã« |
| ã©ã€ããµã€ã¯ã«ã¹ããŒãž | ã¡ãã»ãŒãžã®ã¿ã€ãã³ã°ãæé©å | ãŠã§ã«ã«ã ãŸãã¯ãŠã£ã³ããã¯ãã£ã³ããŒã³ |
å°èŠæš¡ã§çŠç¹ãçµã£ãã»ã°ã¡ã³ãã¯ãããé¢é£æ§ã®é«ãã³ã³ãã³ããåãåããŸããããã«ããããªã¹ãå šäœã«åãã¡ãã»ãŒãžãäžæéä¿¡ããå Žåãšæ¯ã¹ãŠãã¯ãªãã¯çãšã³ã³ããŒãžã§ã³çãåäžããŸãã
ã»ã°ã¡ã³ããäœæãããæ€èšŒããŸããããåã°ã«ãŒããããµã³ãã«ã¬ã³ãŒããæœåºããã»ã°ã¡ã³ãã«ãŒã«ãæ£ãã察象è ãååŸããŠãããã確èªããŸãããéã¢ã¯ãã£ããã»ã°ã¡ã³ãã«ãé¢å¿ããªããªã£ãã®ã§ã¯ãªãã¡ãŒã«é »åºŠã®åé¡ã§äŒç ç¶æ ã«ãªã£ã賌èªè ãå«ãŸããŠããããšãçºèŠãããããããŸããã
é©åãªã¡ãŒã«ãªã¹ã管çãšã¯ãéä¿¡è ã¬ãã¥ããŒã·ã§ã³ãæãªãã¢ãã¬ã¹ãåé€ããããšãæå³ããŸããäžæ£ç¢ºãªããŒã¿ã¯ããŠã³ã¹ãã¹ãã å ±åããã©ãã¯ãªã¹ãç»é²ã®ãªã¹ã¯ã«ã€ãªãããŸãã
ããã®ãã³ãïŒ ãã£ã³ããŒã³ã®å·çãå§ããåã«ãã»ã°ã¡ã³ããã¡ãŒã«ãã©ãããã©ãŒã ã«ãšã¯ã¹ããŒãããŠãããŸããããã¹ãã¬ããã·ãŒãã§ã»ã°ã¡ã³ãã«ãŒã«ããã¹ãããã®ã¯åé¡ãããŸããããã¡ãŒã«ãœãããŠã§ã¢ïŒãŸãã¯CRMïŒã§å®éã«äœæããããšã§ãéä¿¡æã«ãªãŒãã¡ãŒã·ã§ã³ãæ£ããæ©èœããããšã確èªã§ããŸãã
ã¹ããã2ïŒæå€§éã®ã¡ãŒã«å°éçã®ããã«ã¢ãã¬ã¹ãæ€èšŒãã
ãªã¹ããã»ã°ã¡ã³ãåããããæ¬¡ã®éèŠãªã¹ãããã¯ã¡ãŒã«ã¢ãã¬ã¹ã®æ€èšŒã§ããããã«ãããã¢ãã¬ã¹ãå®éã«ååšããã¡ãã»ãŒãžãåä¿¡ã§ããããšã確èªããŸããæªæ€èšŒã®ãªã¹ãã«ã¯ç¡å¹ãªã¢ãã¬ã¹ãã¹ãã ãã©ãããäŒç ã¢ã«ãŠã³ããå«ãŸããŠãããéä¿¡è ã¬ãã¥ããŒã·ã§ã³ãæãªããããŒã±ãã£ã³ã°äºç®ãç¡é§ã«ããŸãã
æ€èšŒã¯ãåã¢ãã¬ã¹ãè€æ°ã®ããªããŒã·ã§ã³å±€ã§ãã§ãã¯ããããšã§æ©èœããŸãããã®ããã»ã¹ã«ãããéä¿¡åã«åé€ãã¹ãåé¡ã®ããã¡ãŒã«ã®ã«ããŽãªãæ€åºãããŸãïŒ
- ç¡å¹ãªæ§æãäžæ£ãªåœ¢åŒã®ã¢ãã¬ã¹
- ååšããªããã¡ã€ã³ããã¡ã€ã³åã®ã¿ã€ããã¹
- äœ¿ãæšãŠã¡ãŒã«ãµãŒãã¹ïŒäžæåä¿¡ãã¬ã€ãããã€ããŒïŒ
- ISPãéä¿¡è ãæ€åºããããã«äœ¿çšããã¹ãã ãã©ããã¢ãã¬ã¹
- éã¢ã¯ãã£ããŸãã¯æŸæ£ãããã¢ã«ãŠã³ã
- éåžžã¯ã¬ãŒã ãçºçãããããŒã«ããŒã¹ã®ã¢ãã¬ã¹
ãŸããã»ã°ã¡ã³ãåããããªã¹ããã¢ããããŒãããŠã¡ãŒã«æ€èšŒãã©ãããã©ãŒã ã«éããŸããã»ãšãã©ã®ãã©ãããã©ãŒã ã¯ã¢ãã¬ã¹ããããã§åŠçãããªã¢ã«ã¿ã€ã ã®SMTPãµãŒããŒãšéå»ã®ããŒã¿ããŒã¹ã«ç §åããŸããããã«ãããå®éã«é ä¿¡å¯èœãªã¢ãã¬ã¹ãšãªã¹ã¯ã®ããã¢ãã¬ã¹ãæããã«ãªããŸãã

æ€èšŒããã»ã¹ã¯ããªã¹ãã®ãµã€ãºã«å¿ããŠæ°åããæ°æéããããŸããå®äºãããšãå šäœçãªããŠã³ã¹çãšã«ããŽãªå¥ã®çµæã瀺ãã¬ããŒããåŸãããŸããå€ãã®Eã³ããŒã¹äŒæ¥ã§ã¯ããªã¹ãã®15ã25%ã«é ä¿¡äžã®åé¡ãããã¢ãã¬ã¹ãå«ãŸããŠããŸããSaaSäŒæ¥ã§ã¯ãæéã®çµéãšãšãã«ãµã€ã³ã¢ãããèç©ãããããã30ã40%ãšé«ãå²åã«ãªãããšããããŸãã
以äžã®è¡šã¯ãããŸããŸãªããžãã¹ã¿ã€ãã«ããã宿çãªã¡ãŒã«æ€èšŒã®å¹æããŸãšãããã®ã§ãïŒ
| ããžãã¹ã¿ã€ã | ã¯ãªãŒãã³ã°åã®å žåçãªããŠã³ã¹ç | æ€èšŒåŸã®çµæ |
|---|---|---|
| Eã³ããŒã¹ | 15ã25% | ããŠã³ã¹çã®äœäžãROIã®åäž |
| SaaS | 30ã40% | åä¿¡ãã¬ã€é çœ®ã®æ¹åãã¯ã¬ãŒã ã®æžå° |
| å°èŠæš¡å°å£² | 10ã18% | é ä¿¡å¯èœãªã³ã³ã¿ã¯ãã®å¢å |
| B2BãµãŒãã¹ | 20ã30% | ãã©ãã¯ãªã¹ãç»é²ãªã¹ã¯ã®äœæž |
詳现ãªçµæã確èªããé«ãªã¹ã¯ã«ããŽãªã®ã¢ãã¬ã¹ãåé€ãŸãã¯ãã©ã°ããŸããããªã¹ã¯ããããšãã©ã°ããããã®ããã¹ãŠåé€ããã®ã§ã¯ãªãããªã¹ãã3ã€ã®ã°ã«ãŒãã«åããŠãã ããïŒç¢ºå®ã«éä¿¡ãããæåã§ã¬ãã¥ãŒãããéä¿¡ããªãããã®ã¢ãããŒãã«ããã䟡å€ã®ããã³ã³ã¿ã¯ããå®ããªããéä¿¡è ã¬ãã¥ããŒã·ã§ã³ãä¿è·ã§ããŸãã
é©åãªã¢ãã¬ã¹æ€èšŒã«ãããªã¹ãã®ã¯ãªãŒãã³ã°ã¯ãããŠã³ã¹çãã¹ãã ã¯ã¬ãŒã ããã©ãã¯ãªã¹ãç»é²ã®ãªã¹ã¯ãäœæžããåä¿¡ãã¬ã€ãžã®å°éèœåãçŽæ¥æ¹åããŸãã
æ€èšŒãå®äºãããšãã»ã°ã¡ã³ãã¯ãã£ã³ããŒã³å±éã®æºåãæŽããŸããæ€èšŒããã¹ããã¢ãã¬ã¹ããã¯ãªãŒã³ãªã¹ããã圢æããISPã¯ãããæ£åœãªãã®ãšèªèããŸããããã«ãããã¡ãã»ãŒãžãå±ãã¹ãå Žæã«ç¢ºå®ã«å±ããããéå°çãã¯ãªãã¯çãå šäœçãªROIãå€§å¹ ã«åäžããŸãã
è€æ°ã®ãã£ã³ããŒã³ã«ããã£ãŠæ€èšŒãã¹ã±ãŒã«ããæºåãã§ããããç¶ç¶çãªãªã¹ãè¡ç管çã®ããã«ã¡ãŒã«ãã©ãããã©ãŒã ãCRMãšçŽæ¥çµ±åã§ããã¡ãŒã«æ€èšŒæ¹æ³ããæ€èšãã ããã
ããã®ãã³ãïŒ æ€èšŒãäžåºŠã ãã§ãªããååæããšããŸãã¯äž»èŠãªãã£ã³ããŒã³åã«å®æçã«å®æœããŸãããã賌èªè ãã¢ãã¬ã¹ã倿Žããããã¢ã«ãŠã³ããæŸæ£ããããéã¢ã¯ãã£ãã«ãªãã«ã€ããŠãã¡ãŒã«ãªã¹ãã¯èªç¶ã«å£åããŸãã宿çãªæ€èšŒã«ãããéä¿¡è ã¬ãã¥ããŒã·ã§ã³ãåžžã«åŒ·åºãªç¶æ ã«ä¿ãŠãŸãã
ã¹ããã3ïŒãšã³ã²ãŒãžããªèªè ã«åããŠãã£ã³ããŒã³ãã«ã¹ã¿ãã€ãºãã
ãªã¹ãå šäœã«éãç»äžçãªã¡ãŒã«ã¯ã»ãšãã©å¹æããããŸãããã«ã¹ã¿ãã€ãºãšã¯ãåã»ã°ã¡ã³ããå®éã«é¢å¿ãæã€å 容ã«åãããŠãã¡ãã»ãŒãžãã³ã³ãã³ããé ä¿¡ã¿ã€ãã³ã°ã調æŽããããšã§ããé©åã«å®æœãããããŒãœãã©ã€ãºãã£ã³ããŒã³ã¯ãäžåŸé ä¿¡ã®ã¡ãŒã«ã倧ããäžåãææããããããŸãã
ãŸããåã»ã°ã¡ã³ãã«ãšã£ãŠããŒãœãã©ã€ãŒãŒã·ã§ã³ãäœãæå³ããããå®çŸ©ããããšããå§ããŸããããä»¶åã«è³Œèªè ã®ååãå ¥ããã ãã§çµããã«ããŠã¯ãããŸãããçã®ã«ã¹ã¿ãã€ãºã¯ããæ·±ãã¬ãã«ã§è¡ãããŸãïŒ
- è³Œå ¥å±¥æŽã«åºã¥ããŠå€åãããã€ãããã¯ã³ã³ãã³ããããã¯
- é²èЧè¡åã«åãããååã¬ã³ã¡ã³ããŒã·ã§ã³
- ã«ã¹ã¿ããŒã©ã€ããµã€ã¯ã«ã¹ããŒãžã«åèŽããã¡ãã»ãŒãžã®ããŒã³ãšãããã¯
- åå°åãã¿ã€ã ãŸãŒã³ã«æé©åãããé ä¿¡æé
- ã»ã°ã¡ã³ãåºæã®ç®æšãåæ ããCTAãã¿ã³
è¡åããŒã¿ãšå±æ§ããŒã¿ã掻çšããã¡ãŒã«ããŒãœãã©ã€ãŒãŒã·ã§ã³æŠç¥ã¯ãå€§èŠæš¡ãªäžå¯Ÿäžã³ãã¥ãã±ãŒã·ã§ã³ãå®çŸããŸããã¢ã¯ãã£ããªECã»ã°ã¡ã³ãã«ã¯ååã¬ã³ã¡ã³ããŒã·ã§ã³ãšæééå®ãªãã¡ãŒãéããŸããé¢è±ãªã¹ã¯ã®ããã»ã°ã¡ã³ãã«ã¯ããŠã£ã³ããã¯ãªãã¡ãŒãšéå®ã®åãã£ã³ã¹äŸ¡æ ŒãæäŸããŸããéã¢ã¯ãã£ããªã»ã°ã¡ã³ãã«ã¯ãæç¢ºãªè¡åãäžã€ç€ºããã·ã³ãã«ãªåãšã³ã²ãŒãžã¡ã³ãã¡ãã»ãŒãžãéããŸãã

次ã«ã賌èªè ã®ã¢ã¯ã·ã§ã³ã«åºã¥ããŠããŒãœãã©ã€ãºã¡ãã»ãŒãžãããªã¬ãŒããèªååã«ãŒã«ãæ§ç¯ããŸãããã誰ããååãªã³ã¯ãã¯ãªãã¯ãããšãããã®ã«ããŽãªã«é¢ãããã©ããŒã¢ããã·ãŒã±ã³ã¹ã«å ¥ããŸããã«ãŒããæŸæ£ãããšãã瀟äŒç蚌æãå²åŒã³ãŒããå«ããªãã€ã³ããŒãå±ããŸããèªååã«ãã£ãŠãæåäœæ¥ãªãã«é©åãªã¿ã€ãã³ã°ã§é©åãªã¡ãã»ãŒãžãå±ããããšãã§ããŸãã
ã»ã°ã¡ã³ãã®å±æ§ã«å¿ããŠå€åãããã€ãããã¯ã³ã³ãã³ããããã¯ãå®è£ ããŸããããäžã€ã®ãã³ãã¬ãŒãã§ãå賌èªè ã«é¢ããããŒã¿ã«åºã¥ããŠç»åãèŠåºãããªãã¡ãŒãåãæ¿ããããšã§ãè€æ°ã®ãªãŒãã£ãšã³ã¹ã«å¯Ÿå¿ã§ããŸãããã®ã¢ãããŒãã«ãããäœæ¥éãå¢ãããã«ããŒãœãã©ã€ãŒãŒã·ã§ã³ãã¹ã±ãŒã«ã§ããŸãã
ã¿ãŒã²ãããçµã£ãã¡ãã»ãŒãžã³ã°ãšèªååãçµã¿åãããããŒãœãã©ã€ãºãã£ã³ããŒã³ã¯ãéå°çãšã¯ãªãã¯çãåäžããããã¹ãŠã®ã»ã°ã¡ã³ãã«ããã£ãŠãã匷åºãªé¡§å®¢é¢ä¿ãè²ã¿ãŸãã
å šèªè ãžã®é ä¿¡åã«ãã«ã¹ã¿ãã€ãºå 容ããã¹ãããŸããããäžã€ã®ã»ã°ã¡ã³ãã«å°èŠæš¡ãªããããéããããã©ãŒãã³ã¹ææšã远跡ããçµæã«åºã¥ããŠæ¹åããŸããé«äŸ¡å€ã»ã°ã¡ã³ãã«å¹æçãªæœçããæ°èŠé¡§å®¢ã«ã¯é¿ããªãå ŽåããããŸãã
ããã®ãã³ãïŒ ã¡ãŒã«ãã©ãããã©ãŒã ã®ãã¬ãã¥ãŒæ©èœã䜿çšããŠãããŒãœãã©ã€ãºãããã³ã³ãã³ããç°ãªãã»ã°ã¡ã³ãã¡ã³ããŒã«ã©ã®ããã«è¡šç€ºãããã確èªããŸãããããã€ãããã¯ãããã¯ãå«ãäžã€ã®ãã³ãã¬ãŒãã¯ãé²èЧè ã«ãã£ãŠå šãç°ãªãèŠãç®ã«ãªãå ŽåããããŸããåãªãŒãã£ãšã³ã¹ã«ãšã£ãŠäœéšãé©åã«æãããããå¿ ã確èªããŠãã ããã
ã¹ããã4ïŒç¶ç¶çãªæ¹åã®ããã«çµæããã¹ãããŠç£èŠãã
ãã£ã³ããŒã³ãéä¿¡ããããšã¯æŠãã®ååã«éããŸãããæ¬åœã®æé©åã¯ãçµæã远跡ããŠããŒã¿ããåŠã¶ãšãã«èµ·ãããŸããç£èŠãªãã§ã¯ãç²ç®çã«é£ãã§ãããããªãã®ã§ãããROIãåçã«åäžãããæ©äŒãéããŠããŸããŸãã
ãŸããäœããéä¿¡ããåã«åã»ã°ã¡ã³ãã®ããŒã¹ã©ã€ã³ææšã確ç«ããããšããå§ããŸãããããããã®æ°å€ãæ¹åãæž¬å®ããããã®ãã³ãããŒã¯ãšãªããŸãããã¹ãŠã®ãã£ã³ããŒã³ã«ããã£ãŠã以äžã®ã³ã¢ã¡ããªã¯ã¹ãäžè²«ããŠè¿œè·¡ããŠãã ããïŒ
- éå°çãšã¯ãªãã¯ç
- ãã£ã³ããŒã³ç®æšã«é£åããã³ã³ããŒãžã§ã³ç
- ããŠã³ã¹çãšé ä¿¡åæ¢ç
- éä¿¡ã¡ãŒã«1éãããã®åçïŒeã³ããŒã¹ã®å ŽåïŒ
- ã¡ãŒã«ããã®ç²åŸå䟡
æãéèŠãªã¹ãããã¯ããŒã¿ãäœã瀺ããŠããããåæããããšã§ããéå°çãã¯ãªãã¯çãªã©ã®ã¡ãŒã«ãã£ã³ããŒã³ææšã¯ã賌èªè ã®å¥œã¿ãè¡åãæããã«ããŸããä»¶åã®ããªãšãŒã·ã§ã³ã23%åªããããã©ãŒãã³ã¹ã瀺ããŸãããïŒããã¯æçãªæ å ±ã§ããããã»ã°ã¡ã³ããå¥ã®ã»ã°ã¡ã³ãã®3åã®ã¯ãªãã¯çã瀺ããŸãããïŒããã¯ãã®ã»ã°ã¡ã³ãã®èå³ã«ã€ããŠäœããæããŠãããŸãã
åæããã©ãŒãã³ã¹ããŒã¿ãåŸãããããäžåºŠã«1ã€ã®èŠçŽ ããã¹ãããããã«ããŸããããä»ã®ãã¹ãŠãåäžã«ä¿ã¡ãªããã1ã€ã®ãã£ã³ããŒã³ã§ä»¶åã倿ŽããŠã¿ãŠãã ãããç°ãªãæé垯ã«éä¿¡ããŠããªãŒãã£ãšã³ã¹ã®å¥œã¿ã確èªããŠãã ãããç°ãªãCTAãã¿ã³ã®è²ãšã³ããŒããã¹ãããŠãã ãããåäžå€æ°ãã¹ãã«ãããã©ã³ãã ãªå€åã§ã¯ãªããå®éã«ããã©ãŒãã³ã¹ãå·Šå³ããèŠå ãç¹å®ã§ããŸãã
A/Bãã¹ãã®ã¢ãããŒãã¯ãåãªãŒãã£ãšã³ã¹ã»ã°ã¡ã³ãã«æãé¿ããã®ãç¹å®ããã®ã«åœ¹ç«ã¡ãŸããçµ±èšçæææ§ã«éãããŸã§ååãªæéãã¹ãã宿œããæ°åã®ã¯ãªãã¯ã ãã§å€æããªãããã«ããŸããããã»ãšãã©ã®ããŒã±ã¿ãŒã¯ãä¿¡é Œæ§ã®é«ãçµè«ãå°ãããã«ããã¹ãããªã¢ã³ãããšã«å°ãªããšã1,000人ã®åä¿¡è ãå¿ èŠã§ãã
äœããã¹ãããäœãå€ãããçµæãã©ãã ã£ãããèšé²ããã·ã³ãã«ãªãã¹ãã«ã¬ã³ããŒãäœæããŸããããããã«ããåããã¹ããç¹°ãè¿ãããšãé²ãããªãŒãã£ãšã³ã¹ã«é¢ããçµç¹çãªç¥èãèç©ã§ããŸãã
ç¶ç¶çãªãã¹ãã«ããããŒã¿é§ååã®æé©åã¯ãæéã®çµéãšãšãã«è€å©çã«ç©ã¿éãªã段éçãªæ¹åãçã¿åºããå°ããªåå©ãå®è³ªçãªROIã®åäžãžãšå€ããŠãããŸãã
èªåã¬ããŒããèšå®ããŠãæåäœæ¥ãªãã«æ¯é±ææšãåä¿¡ãã¬ã€ã«å±ãããã«ããŸããããã»ãšãã©ã®ã¡ãŒã«ãã©ãããã©ãŒã ã¯ãã€ãã£ãã®åææ©èœãæäŸããŠããŸããè€æ°ã®ãœãŒã¹ããããŒã¿ãéçŽããå¿ èŠãããå Žåã¯ãããã·ã¥ããŒãããŒã«ã«æ¥ç¶ããŠãã ããã
ããã®ãã³ãïŒ ä»ã®ã»ã°ã¡ã³ãã«å±éããåã«ã1ã€ã®ã»ã°ã¡ã³ãã培åºçã«ãã¹ãããããšã«éäžããŸããããé«äŸ¡å€é¡§å®¢ã®çµæãå·Šå³ããèŠå ãçè§£ãããããã®ã€ã³ãµã€ããé¡äŒŒã»ã°ã¡ã³ãã«é©çšããŠãã ããããã®ã¢ãããŒãã¯ãã¹ãæéãç¯çŽããããæ©ã確信ãç¯ããŸãã
æ£ç¢ºãªãªã¹ãæ€èšŒãšã»ã°ã¡ã³ããŒã·ã§ã³ã§ã¡ãŒã«ããŒã±ãã£ã³ã°ãåäžããã
ã¡ãŒã«ããŒã±ãã£ã³ã°ã®ROIãæå€§åããã«ã¯ãäžæ£ç¢ºãªã¡ãŒã«ãªã¹ããäžååãªã»ã°ã¡ã³ããŒã·ã§ã³ãäœãã¡ãŒã«å°éçãšãã£ã課é¡ãå æããå¿ èŠããããŸãããã®èšäºã§ã¯ã匷åãªéä¿¡è ã¬ãã¥ããŒã·ã§ã³ãšé«ããšã³ã²ãŒãžã¡ã³ããç¶æããããã«ãé£çµ¡å ã广çã«è©äŸ¡ã»ã»ã°ã¡ã³ãåããã¢ãã¬ã¹ãæ€èšŒããããšã®éèŠæ§ã匷調ããŠããŸãããããã®ã¹ãããã¯ãé«ãããŠã³ã¹çãéã¢ã¯ãã£ããªè³Œèªè ããããŠæåªãããã£ã³ããŒã³æŠç¥ãããå°ç¡ãã«ãããã©ãã¯ãªã¹ãç»é²ãªã¹ã¯ãšãã£ãäžè¬çãªåé¡ã«å¯ŸåŠããŸãã
BillionVerifyã¯ããããã®èª²é¡ãç°¡åã«åŠçã§ããããèšèšããããšã³ã¿ãŒãã©ã€ãºã°ã¬ãŒãã®ã¡ãŒã«æ€èšŒãã©ãããã©ãŒã ãæäŸããŠããŸããå€å±€æ€èšŒããã»ã¹ã«ãããäœ¿ãæšãŠã¡ãŒã«ãã¹ãã ãã©ããã圹å²ããŒã¹ã®ã¢ãã¬ã¹ããªã¹ã¯ã®é«ããã¡ã€ã³ãæ€åºããããŒãœãã©ã€ãºããããã£ã³ããŒã³ãéå§ããåã«èªä¿¡ãæã£ãŠãªã¹ããã¯ãªãŒãã³ã°ã»ã»ã°ã¡ã³ãåã§ããŸããã·ãŒã ã¬ã¹ãªçµ±åãªãã·ã§ã³ãšãªã¢ã«ã¿ã€ã æ€èšŒã«ãããéä¿¡è ã¬ãã¥ããŒã·ã§ã³ãä¿è·ããŠã¡ãŒã«å°éçãåäžãããä¿¡é Œæ§ã®é«ãããŒã«ãæã«å ¥ããã»ã°ã¡ã³ãåãããããŒã¿ãããé«ãéå°çãšã³ã³ããŒãžã§ã³ãžãšè»¢æã§ããŸãã
å¹ççãªãªã¹ã管çãšæ€èšŒãããè¯ããã£ã³ããŒã³çµæãã©ã®ããã«ä¿é²ã§ããããæ¢ãããšã§ã仿¥ããã¡ãŒã«ããŒã±ãã£ã³ã°ã®æåãã³ã³ãããŒã«ããŸãããã
ã¡ãŒã«ããŒã±ãã£ã³ã°æé©åã¬ã€ãïŒé«ROIéæã®ããã«ïŒ
BillionVerifyã®åŒ·åãªæ€èšŒããŒã«ãæ¢çŽ¢ãã
ã¡ãŒã«æ€èšŒãã»ã°ã¡ã³ããŒã·ã§ã³ãã©ã®ããã«ãµããŒããããã確èªãã

BillionVerifyã«ã¢ã¯ã»ã¹ããŠã¡ãŒã«ãªã¹ãã®å€é©ãå§ããä»ããããé«ããšã³ã²ãŒãžã¡ã³ããšåŒ·åãªãã£ã³ããŒã³ROIãå®çŸããŸãããã
ãããã質å
ã¡ãŒã«ãªã¹ãã®å質ãã©ã®ããã«è©äŸ¡ããã°ããã§ããïŒ
ã¡ãŒã«ãªã¹ãã®å質ãè©äŸ¡ããã«ã¯ããŸãã¿ã€ããã¹ãéè€ãéã¢ã¯ãã£ããªè³Œèªè ã確èªããŠæ£ç¢ºæ§ãç£æ»ããããšããå§ããŸãããã1,000ä»¶ã®ã¢ãã¬ã¹ã®ãµã³ãã«ãæœåºããã¿ãŒã²ãããã£ã³ããŒã³ã«é²ãåã«æãããªåé¡ãç¹å®ããŠãã ããã
ã¡ãŒã«ãªã¹ããã»ã°ã¡ã³ãåããããã®äž»ãªåºæºã¯äœã§ããïŒ
ã¡ãŒã«ãªã¹ããã»ã°ã¡ã³ãåããããã®äž»ãªåºæºã«ã¯ãè³Œå ¥å±¥æŽãå°ççãªå Žæã顧客ã©ã€ããµã€ã¯ã«ã¹ããŒãžããšã³ã²ãŒãžã¡ã³ãã¬ãã«ã補åã«ããŽãªãžã®é¢å¿ãªã©ãå«ãŸããŸããããããŒãœãã©ã€ãºãããã³ãã¥ãã±ãŒã·ã§ã³ã®ããã«ãå®è¡å¯èœã§é¢é£æ§ã®é«ã3ã5ã€ã®éèŠãªåºæºãéžæããŠãã ããã
ã¡ãŒã«ã¢ãã¬ã¹ã¯ã©ã®ãããã®é »åºŠã§æ€èšŒãã¹ãã§ããïŒ
ã¡ãŒã«ã¢ãã¬ã¹ã¯å®æçã«ãçæ³çã«ã¯ååæããšããŸãã¯äž»èŠãªãã£ã³ããŒã³ã®åã«æ€èšŒãã¹ãã§ããããã«ãããç¡å¹ãªã¢ãã¬ã¹ãåé€ããŠãªã¹ããã¯ãªãŒã³ã«ä¿ã¡ãæ£åœãªè³Œèªè ã«ãªãŒãããŠã¡ãŒã«éä¿¡è ãšããŠã®è©å€ãåäžãããããšãã§ããŸãã
ã¡ãŒã«ãã£ã³ããŒã³ã«ã¯ã©ã®ãããªã«ã¹ã¿ãã€ãºãå®è£ ãã¹ãã§ããïŒ
广çãªã«ã¹ã¿ãã€ãºã®ããã«ãåã»ã°ã¡ã³ãã®å¥œã¿ã«å¯Ÿå¿ãããã€ãããã¯ã³ã³ãã³ããããã¯ã䜿çšããã«ã¹ã¿ãã€ãºãããè£œåæšå¥šãé©åãªã¡ãã»ãŒãžããŒã³ãæäŸããŸãããããšã³ã²ãŒãžã¡ã³ãã¬ãã«ãšé¡§å®¢ã©ã€ããµã€ã¯ã«ã«åºã¥ããŠãã£ã³ããŒã³ãããŒãœãã©ã€ãºããã³ã³ããŒãžã§ã³çãæ¹åããŠãã ããã
ã¡ãŒã«ãã£ã³ããŒã³ã®çµæã¯ã©ã®ããã«ç£èŠããã°ããã§ããïŒ
ã¡ãŒã«ãã£ã³ããŒã³ã®çµæãç£èŠããã«ã¯ãéå°çãã¯ãªãã¯çãã³ã³ããŒãžã§ã³çãªã©ã®ææšãç¶ç¶çã«è¿œè·¡ããŠãã ãããæ¹åãæž¬å®ããããã«åã»ã°ã¡ã³ãã®ããŒã¹ã©ã€ã³ææšã確ç«ãããã£ã³ããŒã³ãããã«æ¹åããããã«A/Bãã¹ãã宿œããŠãã ããã
ã¡ãŒã«ãã£ã³ããŒã³èŠçŽ ã®ãã¹ãã«æé©ãªã¢ãããŒãã¯äœã§ããïŒ
ã¡ãŒã«ãã£ã³ããŒã³èŠçŽ ã®ãã¹ãã«æé©ãªã¢ãããŒãã¯ãä»¶åãéä¿¡æéãªã©ãäžåºŠã«1ã€ã®å€æ°ã倿Žããããšã§ããããã«ãããäœãããã©ãŒãã³ã¹ã«åœ±é¿ããããåãåããããšãã§ããä¿¡é Œæ§ã®é«ãçµè«ãåŸãããã«ããã¹ãããªã¢ã³ãããšã«å°ãªããšã1,000人ã®åä¿¡è ãå¿ èŠã§ãã
