这 44 位从业者深刻影响了行业对邮件营销的认知。本指南在最相关的章节中引用了他们的见解。关注他们,持续学习。
策略: Chad S. White(Zeta Global,《Email Marketing Rules》作者)| Kath Pay(Holistic Email Marketing,Holistic Email Academy 联合创始人,28+ 年经验)| Jay Schwedelson(SubjectLine.com,GURU Conference)| Jeanne Jennings(Email Optimization Shop,Georgetown 大学教授)| Dela Quist(Alchemy Worx,EEC 2022 思想领袖)| Ann Handley(MarketingProfs,"Total Annarchy"通讯)| Ryan Phelan(RPEOrigin,EEC 名誉主席)
平台构建者: Nathan Barry(Kit,600K+ 创作者)| Tyler Denk(beehiiv,Morning Brew 前 #2)| Jimmy Kim(Sendlane,专注 DTC)| Brennan Dunn(RightMessage,个性化先驱)| Rytis Lauris(Omnisend 联合创始人兼 CEO,白手起家积累 100K+ 客户)| Nicolas Vibert(Relay Commerce / SmartrMail,AI 产品推荐)
文案撰写: Joanna Wiebe(Copyhackers,"转化文案"概念创始人)| Laura Belgray(Talking Shrimp)| Ben Settle(Email Players,每日发信流派)| Chris Orzechowski(Orzy Media,电商文案)| Samar Owais(Emails Done Right,SaaS 序列)| Tarzan Kay(邮件营销专家兼"脱胎换骨的女强人")
送达率: Matthew Vernhout(Netcore Cloud)| Troy Ericson(EmailDeliverability.com,"邮件急救员")| Lauren Meyer(SocketLabs)
设计与技术: Mark Robbins(Customer.io,纯 CSS 邮件)| Paul Airy(Beyond the Envelope,无障碍设计)| Justin Khoo(FreshInbox,交互式邮件)| Jason Rodriguez(GitHub,前 Litmus)
电商与留存: Chase Dimond(Structured Agency,邮件营收 2 亿美元以上)| Val Geisler(Fix My Churn,基于行为的引导流程)| Reinis Krumins(agencyJR,DTC 邮件 + SMS)| Danavir Sarria(SupplyDrop,流程架构)
代理商: Scott Cohen(InboxArmy)| Garin Hobbs(InboxArmy,生命周期设计)| Shaun Ernst(Email Experts,Klaviyo Platinum Master Partner,墨尔本)| Brenden Rawson(Andzen,亚太区首位 Klaviyo Elite Master Partner,2025 年亚太区 Klaviyo 年度代理商)
通讯增长: Dan Oshinsky(Inbox Collective)| Matt McGarry(GrowLetter,付费获客)| Liz Wilcox("邮件营销的新鲜公主")
顾问: Ian Brodie(《Email Persuasion》与《Unsnooze Your Inbox》作者)| Jordie van Rijn(Emailmonday,平台比较)| Eman Ismail(道德邮件策略)| Andrew Kordek(iPost)
内容创作者: Alex Cattoni(Copy Posse)| Noah Kagan(AppSumo,750K+ 邮件列表)| Gavin Laugenie(Dotdigital)