Introduction
Snov.io is a full sales platform: email finder, email verification, drip campaigns, CRM, and more. That's its strength and its limitation. If you already have a contact list and need to verify it, you're paying for an entire sales suite just to use one module β and that module is not their core product.
Snov's verification accuracy (95%) is lower than dedicated verifiers because their engineering focus goes into the finder, enrichment, and outreach tools. BillionVerify builds exclusively for verification, which is why the accuracy, speed, and pricing for verification-only use cases differ significantly.
This comparison is structured around one question: if you need to verify email addresses, which service does it better and at what cost?
Core Verification Features
| Feature | BillionVerify | Snov.io |
|---|---|---|
| Syntax Validation | RFC 5322 compliant, supports IDN and special characters | RFC 5322 standard validation |
| Domain Validation | Real-time DNS lookup with caching | DNS verification with MX checks |
| MX Record Checking | Deep MX analysis including priority and backup MX | Standard MX record validation |
| SMTP Verification | Multi-threaded SMTP with retry logic and greylisting detection | SMTP handshake verification |
| Accuracy Rate (verification) | 99.9% | ~95% |
| Processing Speed | 50K emails/hour | ~10K emails/hour (verification module) |
| API Response Time | Under 300ms average | ~700ms average |
| Primary Purpose | Dedicated email verification | All-in-one sales platform |
Advanced Detection Capabilities
| Detection Type | BillionVerify | Snov.io |
|---|---|---|
| Disposable Email Detection | 50,000+ domain database, ML updates | Basic disposable detection |
| Catch-All Domain Detection | Multi-address testing with risk scoring, 95% accuracy | Basic catch-all flagging |
| Role-Based Email Detection | Categorized: Generic, Support, Admin, Sales | Basic role account detection |
| Spam Trap Detection | 1M+ identified traps, real-time updates | Limited spam trap coverage |
| Greylisting Handling | β Adaptive retry logic | Limited |
| Free Email Provider Detection | β Yes | β Yes |
| Email Activity Data | β Not available | β Via enrichment tools (extra cost) |
Pricing Comparison
Snov.io uses subscription-based pricing that bundles verification with email finding and outreach credits. There is no standalone PAYG email verification plan. If you only need verification, you're paying for features you don't use. BillionVerify is pure PAYG with no subscription required and 100 free verifications daily. The comparison below is for verification-only use cases.
| Monthly Volume | BillionVerify (PAYG) | Snov.io (subscription) | Savings |
|---|---|---|---|
| 2,000 emails | $2 | ~$30/month (Starter plan, limited credits) | ~$28 (93%) |
| 5,000 emails | $5 | ~$69/month | ~$64 (93%) |
| 10,000 emails | $10 | ~$99/month | ~$89 (90%) |
| 50,000 emails | $45 | Custom pricing | Significant |
At 10,000 verifications per month, BillionVerify costs $10 versus Snov's $99 minimum for that tier. That's $89/month saved β $1,068/year β just on verifications.
Snov's credit model allocates credits across finding AND verifying. When you use credits for finding, you have fewer for verification, making the effective cost per verification even higher than the plan price suggests.
Full BillionVerify pricing at pricing. Credits never expire.
API Performance
BillionVerify's email validation API is purpose-built. Snov's verification API is one component of a larger platform stack, which affects response times.
| Metric | BillionVerify | Snov.io |
|---|---|---|
| Average Response Time | Under 300ms | ~700ms |
| Uptime SLA | 99.99% | Not stated for verification module |
| Infrastructure | Global CDN (15+ regions) | Multi-region |
| Rate Limit | 100 requests/second | Lower, varies by plan |
| Verification API | Dedicated endpoint | Part of platform API |
| Code Libraries | JavaScript, Python, PHP, Ruby, Go, Java | JavaScript, Python, PHP |
| Bulk Verification via API | β Full support | Limited |
Integration Ecosystem
| Category | BillionVerify (25+ integrations) | Snov.io |
|---|---|---|
| Email Marketing | Mailchimp, SendGrid, HubSpot, ActiveCampaign, Klaviyo, ConvertKit, GetResponse | HubSpot, Salesforce (CRM focus) |
| CRM | Salesforce, Pipedrive, Zoho CRM | Salesforce, HubSpot (built-in CRM) |
| Automation | Zapier, Make (Integromat), n8n | Zapier, native sequences |
| E-commerce | Shopify, WooCommerce, Magento | Limited |
| Verification Focus | Standalone verification integrations | Verification inside sales workflow only |
Feature Comparison
| Feature | BillionVerify | Snov.io |
|---|---|---|
| Customer Support | 24/7 live support | Chat and email (business hours) |
| Credit Expiration | Never expires | Monthly credit reset |
| Free Trial | 100 free verifications daily (ongoing) | 50 free credits/month |
| Verification Only Plan | β Yes β PAYG from $0.001/email | β No β bundled with suite |
| Duplicate Removal | β Yes | β Yes |
| Bulk Upload for Existing Lists | β CSV, Excel, TXT, JSON | β Yes (secondary feature) |
| Email Finder | β Not included | β Core feature |
| Drip Campaigns | β Not included | β Core feature |
| CRM | β Not included | β Built-in |
| Uptime SLA | 99.99% guaranteed | Not guaranteed |
Pros and Cons
| Aspect | BillionVerify | Snov.io |
|---|---|---|
| Verification Accuracy | β 99.9% | ~95% β less focused product |
| Processing Speed | β 50K/hour (5x faster verification) | ~10K/hour |
| API Response | β Under 300ms (2.3x faster) | ~700ms |
| Verification Pricing | β Dedicated PAYG, no bundling | Bundled β expensive for verify-only |
| Credits | β Never expire | Monthly reset β unused credits lost |
| Free Daily Limit | β 100/day ongoing | 50/month |
| Email Finder | β Not available | β Strong core feature |
| Outreach Campaigns | β Not included | β Built-in sequences |
| CRM Tools | β Not included | β Built-in |
| Support | β 24/7 | Business hours chat/email |
| Best For | Verification of existing lists | Prospecting + outreach workflow |
Migration Guide
If you're using Snov.io's verification module and want to move to a dedicated verifier:
| Step | Task | Time |
|---|---|---|
| 1 | Create free BillionVerify account β no credit card required | 2 min |
| 2 | Export your contact list from Snov.io (CSV) | 5 min |
| 3 | Upload to BillionVerify for bulk verification | 5 min |
| 4 | Generate BillionVerify API key for programmatic verification | 1 min |
| 5 | Update API endpoint in any custom code | 10 min |
| 6 | Connect your email marketing platform via native integration | 5 min |
API Migration Example:
Before (Snov.io verification endpoint):
After (BillionVerify):
Note: Snov.io's API requires OAuth token management. BillionVerify uses a static API key, which simplifies integration and eliminates token refresh logic.
Customer Reviews
Rachel Kim, Outbound Sales Lead at B2B Growth Co. Rating: 5/5 "We were on Snov.io for the full stack β finding, verifying, and sending. When we analyzed our bounce rates, the verification step was the weak point. Switching to BillionVerify for verification while keeping Snov for prospecting dropped our bounce rate from 4.2% to 0.8%. The difference was significant enough that we re-verified all our Snov-verified lists."
Daniel Hoffman, Email Deliverability Consultant Rating: 5/5 "I advise clients who use sales tools like Snov.io to always run their lists through a dedicated verifier before any send. Snov's verification is good enough for basic hygiene but the 95% accuracy leaves too many risky addresses. BillionVerify catches what Snov misses β especially disposable email detection and spam trap identification."
Aisha Nguyen, Marketing Operations at SaaS Platform Rating: 5/5 "We were paying $99/month to Snov.io and only using the verification feature. Switching to BillionVerify PAYG means we pay $10-45 for the same volume, get higher accuracy, and have credits that don't reset each month. The cost reduction and accuracy improvement both happened immediately."
Which Service Is Right for You?
| Scenario | Recommendation |
|---|---|
| You only need to verify an existing contact list | BillionVerify β 90-93% cheaper at equivalent volumes |
| You need to find + verify + send campaigns | Snov.io can handle the full workflow, but re-verify before sending |
| You run high-volume verification (10K+/month) | BillionVerify β Snov's plan pricing becomes expensive |
| Accuracy above 99% is required | BillionVerify β Snov's verification module targets ~95% |
| You're prospecting cold contacts from scratch | Snov.io is strong for this use case |
| You want API rate limits of 100 req/sec | BillionVerify β Snov's API limits are lower |
| You need credits that don't expire | BillionVerify β Snov resets credits monthly |
| You're building an outbound sales process from zero | Snov.io provides finder + verifier + sequences in one place |
| You have an existing list ready to clean | BillionVerify β built exactly for this |
Frequently Asked Questions
Can I use Snov.io for finding and BillionVerify for verifying?
Yes, and many teams do this deliberately. Use Snov.io to find contacts via its Chrome extension or domain search. Export those contacts, then run them through BillionVerify before loading them into your outreach tool or CRM. This gives you Snov's finding capabilities with BillionVerify's verification accuracy.
Why is BillionVerify's accuracy higher than Snov's for verification?
Snov.io's engineering resources are spread across finding, enrichment, verification, sequences, and CRM. BillionVerify focuses solely on verification, which means more resources directed at SMTP infrastructure, spam trap databases, and ML models for detection. Dedicated tools typically outperform bundled features in the same category.
Does Snov.io have bulk verification for existing lists?
Snov.io can verify lists you upload, but it's designed primarily for contacts you've found through their platform. BillionVerify's bulk email verification is the primary product feature β it's designed for uploading and verifying existing lists in CSV, Excel, TXT, or JSON formats.
What is Snov.io's monthly credit reset model?
Snov.io's plans include a set number of credits per month that reset on your billing date. Unused credits do not carry over. If you verify fewer emails in some months, you lose those credits. BillionVerify credits never expire β purchase when it suits your workflow and use them whenever needed.
How does the pricing compare for teams using Snov only for verification?
At 10,000 verifications per month, Snov's minimum applicable plan is around $99/month. BillionVerify charges $10 for the same volume on PAYG. Over 12 months, that's $1,068 saved β without accounting for the accuracy improvement or the fact that Snov's credits are shared with finding and outreach.
Is Snov.io's verification API harder to use than BillionVerify's?
Snov.io's API uses OAuth 2.0 authentication, which requires managing access tokens and refresh logic. BillionVerify uses API key authentication β a single static header. For most integrations, BillionVerify's email validation API is simpler and faster to implement.
Should I re-verify Snov.io-verified lists before sending?
Yes, especially for cold campaigns. Snov's 95% verification accuracy means approximately 5% of verified contacts may be invalid. At 10,000 contacts, that's up to 500 bad addresses. Running those lists through BillionVerify before sending removes the remaining risk and protects your sender reputation.
What about Snov.io's email finder β does BillionVerify have that?
BillionVerify does not include email finding. It's a dedicated verification tool. If you need to find emails and verify them, you can continue using Snov.io for finding and export to BillionVerify for verification. Pricing for BillionVerify is pay-as-you-go, so you only pay for what you verify.
Conclusion
| Metric | BillionVerify | Snov.io | Winner |
|---|---|---|---|
| Verification Accuracy | 99.9% | ~95% | β BillionVerify (4.9% higher) |
| Processing Speed | 50K/hour | ~10K/hour | β BillionVerify (5x faster) |
| API Response | Under 300ms | ~700ms | β BillionVerify (2.3x faster) |
| Verification Pricing at 10K | $10 | $99/month min | β BillionVerify ($89 cheaper) |
| Verification Pricing at 2K | $2 | $39/month min | β BillionVerify ($37 cheaper) |
| Credit Expiry | Never | Monthly reset | β BillionVerify |
| Free Daily Limit | 100/day ongoing | 50/month | β BillionVerify |
| Email Finder | No | Yes | Snov.io |
| Outreach Campaigns | No | Yes | Snov.io |
| Built-in CRM | No | Yes | Snov.io |
| Support | 24/7 | Business hours | β BillionVerify |
Verdict: Snov.io is a capable all-in-one sales platform. If you need email finding, outreach sequences, and CRM in one tool, it makes sense to evaluate it for your full workflow. But for verifying email addresses β whether a scraped list, a CRM export, or a marketing database β BillionVerify is significantly faster, more accurate, and cheaper. The 4.9% accuracy gap and 90-93% cost reduction for verification-only use cases are too large to overlook.
If you're on Snov, consider keeping it for prospecting and layering BillionVerify for verification before any send.
Start with 100 free daily verifications β no credit card required.