Alternative to Validity Email Verification

Introduction

BriteVerify was acquired by Validity — an enterprise data quality company — and now operates as the email verification product within Validity's broader suite, which also includes CRM data hygiene, postal address validation, and deliverability tools. When people search for "BriteVerify," they are reaching Validity's email verification offering. This comparison treats them as one: Validity (BriteVerify).

For email verification specifically, Validity is one of the most expensive options on the market at $0.008 per email with no public volume discounts. There is no free trial. At 10,000 emails you pay $80 with Validity and $10 with BillionVerify. At 100,000 emails the gap widens to $600 versus $80. This comparison covers the full picture: where Validity earns its enterprise positioning, and where BillionVerify is clearly the better choice.

Core Verification Features

Advanced Detection Capabilities

Pricing Comparison

Validity is enterprise-positioned with no published volume discounts. The pricing gap grows as volume increases. At 500,000 emails, BillionVerify costs $2,050 less per run. See full pricing details.

API Performance

Our email validation API delivers consistently fast responses for production workloads:

Validity's ~600ms API response is twice as slow as BillionVerify. For inline form validation on a signup or checkout page, 600ms is at the edge of what most users tolerate before perceiving lag. BillionVerify's under-300ms response keeps form interactions feeling immediate.

Integration Ecosystem

Validity's integration strengths align with enterprise Salesforce and marketing cloud environments where Validity already has a footprint. Outside that ecosystem, integration options are narrow compared to BillionVerify's broader library.

Feature Comparison

Pros and Cons

Migration Guide

Migrating from Validity to BillionVerify

If you have been paying Validity's rate for email verification, the move to BillionVerify typically saves 87-91% depending on volume. Migration is straightforward.

1. Create your BillionVerify account at billionverify.com — no credit card required. Use the 100 daily free verifications to test before any purchase.
2. Generate your API key from the API Settings section of the dashboard.
3. Update your API endpoint and authentication — Validity uses a query parameter for the API key; BillionVerify uses a request header.
4. Run a parallel test using the same email list on both services to compare accuracy results.
5. Update bulk upload workflows if you use the web interface — both services accept CSV format.
6. Connect your marketing platform integrations via native connectors or Zapier.
7. Calculate your savings before canceling — document the per-email cost reduction for internal reporting.

Before (Validity/BriteVerify API):

After (BillionVerify API):

Python example:

Response field mapping:

Customer Reviews

Carla Mendes, Email Marketing Director at RetailEdge ⭐⭐⭐⭐⭐ (5/5) "We were paying Validity $600 per month for 100,000 verifications. With BillionVerify the same volume costs $80. That is $6,240 per year back in our budget. The accuracy is actually better — we saw fewer bounce-backs after switching, which confirms the 99.9% figure is real."

Michael Park, Marketing Operations at HealthPlus Systems ⭐⭐⭐⭐⭐ (5/5) "Validity made sense when we needed postal address validation alongside email. We separated those concerns — a specialist address validation tool for postal, BillionVerify for email — and saved significantly on both. BillionVerify's email accuracy is noticeably higher than what we were getting before."

Rachel Thornton, Digital Marketing Manager at TravelGroup ⭐⭐⭐⭐⭐ (5/5) "The lack of a free trial with Validity always bothered me. You have to pay before you can evaluate the product. BillionVerify's 100 daily free verifications meant I could properly test it with real data from our list before making a budget decision. The API response was also much faster, which showed up immediately in our form completion rates."

Which Service Is Right for You?

Choose BillionVerify If:

Choose Validity If:

Frequently Asked Questions

Why is Validity so much more expensive than BillionVerify?

Validity is positioned as an enterprise product and priced accordingly. Enterprise-level rates with no published volume discounts reflect a go-to-market model where pricing is negotiated in sales conversations. BillionVerify uses transparent PAYG pricing with published volume tiers accessible to any customer without a sales process.

If Validity validates postal addresses and phones, why would I switch to BillionVerify for email only?

For pure email deliverability, BillionVerify is more accurate (99.9% vs 97%), faster, and dramatically cheaper. Many teams that previously used Validity for its multi-channel validation find that separating concerns — a specialist postal validation tool and BillionVerify for email — gives better results at lower total cost than Validity's bundled approach.

How does BillionVerify achieve 99.9% accuracy versus Validity's 97%?

BillionVerify uses multi-threaded SMTP verification with intelligent retry logic, a machine learning model for disposable email detection covering 50,000+ domains, and a spam trap database of over 1 million identified addresses updated in real time. The 2.9 percentage point difference means BillionVerify correctly classifies roughly 29 more addresses per 1,000 — meaningful at scale.

Is there a way to evaluate BillionVerify before making a purchase?

Yes. BillionVerify provides 100 free verifications per day with no credit card required. Use them to verify a representative sample from your list, compare the results against what you got with Validity, and review the API response latency. Validity offers no equivalent — you must pay to start.

How does BillionVerify handle catch-all domains?

BillionVerify's catch-all verifier probes catch-all domains with multiple test addresses and uses pattern recognition to estimate actual delivery probability, assigning a risk score. This gives you more nuanced data than a simple accept-all flag. You can segment your catch-all results by risk score and decide per campaign whether to include or exclude them.

What disposable email protection does BillionVerify offer?

BillionVerify's disposable email detection covers 50,000+ known disposable domains and adds a real-time ML layer that identifies new temporary email services as they appear. This catches services that are not yet in any static database. The result is flagged in the API response as is_disposable: true, letting you block or route these separately.

Does BillionVerify support role-based email filtering?

Yes. BillionVerify's role-account detection identifies functional email addresses like info@, support@, admin@, sales@, and dozens of similar patterns. Sending marketing to these addresses raises spam complaint rates and rarely generates engagement. The API returns is_role_account: true for these addresses so you can filter them from marketing sends while keeping them in transactional flows if appropriate.

How is support different between Validity and BillionVerify?

Validity offers email support during business hours. BillionVerify provides 24/7 live support. For global teams, weekend campaigns, or integration issues that arise outside standard business hours, BillionVerify's support availability is a practical operational advantage.

Conclusion

Verdict: Validity's value proposition is its multi-channel validation bundle (email, phone, postal) within the Salesforce enterprise ecosystem. If that bundle justifies the premium for your organization, it is a coherent choice. For email verification specifically, BillionVerify is better in every measurable dimension: 2.9 points more accurate, twice as fast over the API, 67% faster batch processing, and between 87% and 91% cheaper depending on volume. Validity offers no free trial. BillionVerify lets you verify 100 emails per day at no cost for as long as you need before purchasing.

Start your free trial today with 100 free verifications daily - no credit card required.