Salesloft handles cadence execution. You decide what enters its sequences.
Salesloft is built for enterprise sales orchestration β cadences, rep workflow management, CRM sync, and coordinated outbound across large teams. It solves the execution problem: how to run structured, repeatable outreach at scale without losing visibility into where deals stand.
What it is not built to do is serve as the final arbiter of whether a contact record is safe to contact. Salesloft receives records and executes sequences against them. The decision about which records belong in those sequences happens before import β while you still control what enters the platform.
In enterprise environments, the stakes are higher than in founder-led outreach. A bad list entering Salesloft does not just damage one inbox β it affects team-wide sending infrastructure, shared domain reputation, and the reliability of cadence analytics across multiple reps.
What to check before Salesloft import.
Contact records in Salesloft typically arrive from CRM data, Apollo exports, SDR research, or third-party data providers. Each source carries different quality assumptions. These are the fields that matter before any record enters a cadence.
| Field | Why it matters |
|---|---|
| The primary contact point in cadences β must be verified before sequence enrollment | |
| Domain | Catch-all detection, MX validity, and company-level segmentation |
| Source | CRM sync, Apollo, manual SDR research β each source has different accuracy and staleness risk |
| Suppression status | Records that bounced or unsubscribed in previous cadences must stay out of new sequences |
| List age | Records older than 90 days should be re-verified β enterprise contacts change roles frequently |
The risk each signal type creates.
Enterprise cadences run multiple email and call steps per contact. A bad record is not caught at step one β it proceeds through the full sequence before a bounce surfaces.
| Signal | Delivery behavior | Risk to Salesloft campaigns |
|---|---|---|
| Invalid | Permanently rejected by receiving server | Hard bounce β damages team domain reputation across all reps |
| Catch-all | Domain accepts all addresses, mailbox uncertain | May deliver or bounce β contaminates cadence analytics |
| Role-based | Shared inbox (info@, sales@, hr@) | Reachable but rarely the right contact for named enterprise outreach |