GoodFirms covers both agencies and software companies. Account selection and email discovery are separate steps.
GoodFirms is a hybrid B2B directory. Unlike Clutch, which focuses on service agencies, or G2, which focuses on software products, GoodFirms lists both. A search on GoodFirms may return a digital marketing agency, a SaaS company, or a software development firm — sometimes in the same results page.
This dual structure is useful for prospecting across two distinct account types. It also means that before you start email discovery, you need to decide which category you are targeting. Agencies and software companies have different email structures, different decision-makers, and different contact discovery paths.
GoodFirms does not provide email addresses in its listings. The data available on a profile page — company name, website, service category, location, team size, and reviews — is a starting point. The email address must be discovered separately, then verified before it enters a campaign.
What GoodFirms covers and how to use it for prospecting.
GoodFirms has particularly strong coverage of agencies and software vendors based in India, Eastern Europe, and Southeast Asia. Its geographic distribution is different from Clutch and G2, which skew toward North American and Western European firms.
| Account type | GoodFirms coverage | Prospecting approach |
|---|---|---|
| Digital agencies (design, development, marketing) | Strong — core of the directory | Identify category and location, then collect company websites |
| Software product companies | Moderate — listed alongside agencies | Filter by "Top Software" category, verify it is a product vendor not a service firm |
| IT outsourcing and staff augmentation firms | Strong — especially India and Eastern Europe | High volume but more generic contact patterns; filter by size |
| Consulting and advisory firms | Moderate | Smaller average team size; decision-maker is often the founder |
Before starting email discovery, confirm the account type from the profile. A software company and an agency at the same company size will have different decision-makers and different email address formats.
The path from a GoodFirms listing to a verified email.
| Step | What happens | Quality risk |
|---|---|---|
| Find listing on GoodFirms | Company name, website, category, location, team size |