UpCity Agency Email Verification

UpCity is optimized for local and regional discovery. It can surface agencies across many cities, which makes it possible to compile a broad list — but the agencies it lists skew smaller and more local than platforms like Clutch or DesignRush. For national campaigns targeting large or mid-size agencies, those platforms will surface higher-quality prospects with more structured email infrastructure. UpCity is most effective when geo-targeting is a deliberate part of your campaign strategy.

Local agencies — the kind most commonly found in UpCity — tend to have smaller teams, simpler email infrastructure, and less standardized email patterns. Catch-all domains are more common because many small agencies use basic hosting setups that accept all mail at the domain level. Named contacts are less likely to be publicly discoverable, and generic inboxes (info@, contact@) are used more frequently as the primary contact point. National agencies typically have dedicated domains, structured email patterns, and more named team members with discoverable profiles, which results in a higher share of valid, named-contact addresses in verification results.

There is no single published rate, but verification data from small business and local agency domains consistently shows catch-all rates significantly higher than enterprise or national agency lists — often 30% to 50% or more of addresses returning a catch-all signal. A catch-all response means the server accepts mail for any address at that domain without confirming whether the specific mailbox exists. These addresses should be sent in smaller batches with close monitoring rather than imported into standard high-volume campaigns.