Verify before CRM follow-up emails (CRM β Gmail)
Contacts due for a follow-up are pulled from your CRM, verified, and the deliverable ones receive the next email in the sequence via Gmail.
Why verify before the send
CRM data decays β people change jobs and addresses go dead. Continuing to email them quietly raises your bounce rate over time and erodes deliverability for everyone else in the sequence.
The workflow
Pipedrive β BillionVerify β Gmail β verification sits right before the send.
Node by node
- 1Schedule TriggerTriggerΒ· n8n
Runs the follow-up batch on a regular cadence.
- 2Get due contactsSourceΒ· pipedrive
Pulls contacts whose next follow-up is due from your CRM.
- 3Verify EmailVerifyΒ· billionverify
The BillionVerify node, operation "Verify Email". Map its Email field to the address from the previous node. It returns status (valid / invalid / risky / catch-all / role / disposable), is_deliverable, a confidence score, and the reason β all before anything is sent.
- 4IF deliverableLogicΒ· n8n
Branches on the verification result. Condition: is_deliverable is true. The true branch continues to the send; the false branch skips the send and flags the contact.
- 5Send follow-upSendΒ· gmail
Sends the next sequence email via Gmail for deliverable contacts only.
- 6Mark staleLogicΒ· pipedrive
For the false branch: flag the contact as stale in the CRM so it stops receiving emails until re-validated.
When to use this
- Sales sequences that nurture leads over weeks or months.
- Account managers re-engaging dormant contacts.
- Any recurring send where CRM data slowly goes stale.
FAQ
How often should I re-verify CRM contacts?
Verifying right before each send is ideal. For large bases, also run a periodic bulk cleanup to catch decay between sends.
Which CRMs are supported?
Any with an n8n node β Pipedrive, HubSpot, Salesforce, Zoho and more. Swap the source node; the gate stays the same.
Does flagging stale contacts hurt my data?
No β it improves it. Stale flags keep dead addresses out of future sends and give you a re-validation queue.
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