Email Glossary
Every email term you need to master email marketing and email deliverability, explained clearly and simply.
List Management
Alias Email
An alias email is an alternative email address that forwards messages to your primary inbox without revealing your main address. Aliases allow you to create multiple identities for different purposes while managing all e...
Contact form
A contact form is a web page element that allows visitors to submit messages directly to a website owner without exposing an email address. These forms typically include fields for name, email address, company, phone num...
Opt-in
Opt-in is the process by which someone explicitly agrees to receive email communications from your organization. It is the foundation of permission-based email marketing and a legal requirement in most jurisdictions. The...
Outlook
Outlook is a comprehensive email and personal information management application developed by Microsoft. It enables users to send and receive emails, manage calendars, organize contacts, create tasks, and integrate with...
Primary email
A primary email is the main email address designated as your default contact point for receiving messages, managing online accounts, and handling important communications. It serves as your digital identity for critical...
PST
A PST (Personal Storage Table or Personal Folders File) is a proprietary Microsoft Outlook data file format that stores email messages, calendar events, contacts, tasks, and other mailbox items locally on a user's comput...
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