About this video

This video uses sample data, not real Clearbit or HubSpot data. Details of data enrichment come from HubSpot's public Knowledge Base. BillionVerify is not affiliated with or endorsed by Clearbit or HubSpot. File verification needs a paid account.

Video transcript

1. 00:00What enrichment fills in

   Clearbit is part of HubSpot now, and enrichment starts from an email you already have. Here's why that address still needs a check. Clearbit's own site puts it plainly. Collect an email address, and enrichment fills in the rest. So the address is what goes in. Nothing there says it was tested. HubSpot's docs show the same shape. First name, last name and work email go in. Job title, seniority, city and a LinkedIn URL can come back. Email isn't on HubSpot's list of enriched contact properties. There's a rule on the way in, too. Enrichment wants a business address. That's a rule about the type of address. It doesn't tell you whether the mailbox is open. So a contact can look finished, with a title, a seniority and a city, while nobody has tested the address on that row.

2. 00:48What stays current

   HubSpot's settings add a twist. Automatic enrichment fills new records. Continuous enrichment updates enriched records every month when new data appears. Both are off by default. HubSpot's example is someone changing jobs. Supported properties can update. Email isn't on that list, so a fresh job title can sit beside an old address.

3. 01:08Export from HubSpot

   To test the addresses, export them. Go to CRM, then Contacts, open your view, and click Export. HubSpot emails you a link, and it expires after 30 days. Over two megabytes, a CSV arrives zipped. Some contacts have a second address. Click Customize, and tick Include all email addresses. Then give each address its own row, because our file check reads one email column.

4. 01:31Verify the CSV

   Drag the CSV into File List Verify. Press Verify, and it works in the background. You'll get an email when it finishes. These counts come from larger sample lists, not HubSpot records. Each status has its own total, which tells you how to split the file. Make one file per status. Valid is ready for your sequences. Catch-all gets a small, separate send. Role is a shared inbox. Unknown stays on hold. Invalid and disposable never get mailed.

5. 01:58Import into HubSpot

   Now bring the answer back. First create a custom property, so the status has somewhere to land. Start an import, and choose Update existing contacts only. Map Email as the unique identifier. Then map our status column to your new property. One box helps here. Tick Create a contacts segment from this import. Do that for each file, and every status gets a segment you can send to, or leave out. Enrichment can run on a schedule. An address check only runs when you start one. So before the next campaign, export the segment and test it again.

6. 02:29What it costs

   For pricing, think in results. One result is one credit, and that covers catch-all and role as well. We don't charge for unknown, bad syntax or disposable. File uploads sit behind a paid account, and any credit purchase opens them.

7. 02:42Get started free

   20 free credits every day you use your account, up to 600 a month. No credit card required. Start at billionverify.com.

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