About this video

This video uses sample data, not real Reply.io data. BillionVerify is not affiliated with or endorsed by Reply.io. File verification needs a paid account.

Video transcript

1. 00:00How Reply.io treats a contact

   A Reply.io sequence can run on email, LinkedIn and calls, all from one contact. Here's how to check that contact's address first. Everything in Reply hangs off the contact, and its API reference is clear about what identifies one. That one record can move through email, LinkedIn and call steps. So a bad address isn't one failed email. It's a contact sitting inside a plan across channels. Importing and enrolling are also two different events. Reply's docs say so directly. The reasons are listed. The contact opted out. It's already running there. It bounced on its previous pass. It's blacklisted. Or it's inside the repeat waiting period. Reply has its own validation too, run on credits. Its reports can filter by six statuses, and catch-all is one of them. And its estimate call tells you the credits and eligible contacts before anything runs. Those checks work on contact IDs, so the contact already exists in Reply. We'd rather check the list before it becomes a contact at all.

2. 01:05Verify the list

   In BillionVerify, open File List Verify, and drop your list in. You'll see the unique addresses and credits before you commit to anything. Results get counted per status. These are larger sample lists, not Reply data.

3. 01:18Split by status

   Valid can take the full sequence. Catch-all goes email-only, at lower volume. Role needs copy for a shared inbox. Unknown waits for review. Invalid and disposable don't get imported. Catch-all matters more here than in an email-only tool. The server won't confirm that mailbox, so don't spend LinkedIn or call time on it yet. Prove the address on email first. Export one file per sequence.

4. 01:43Import into Reply.io

   Reply's import options deserve a read. It can overwrite contacts that match, or skip them. It can skip contacts with no email. And it can restore deleted contacts, so think twice before re-importing an old list. One catch if you import by API. Every contact needs a first name. Without one, that item fails, even though the request itself comes back as a success. So read the per-item results.

5. 02:08Keep them out

   To keep people out for good, Reply's blacklist has three rule types. A domain rule blocks every contact at that domain. An email rule blocks one address. An exception keeps one address contactable, despite a domain rule. Found a bad address somewhere else? You can tell Reply. Its API has a call for it, and marking a contact as bounced stops further steps.

6. 02:30What it costs

   Credits are simple. One result, one credit, for valid, invalid, catch-all and role. Unknown, bad syntax and disposable cost nothing. A paid account opens file uploads, and any credit purchase counts.

7. 02:43Get started free

   20 free credits every day you use your account, up to 600 a month. No credit card required. Start at billionverify.com.

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