About this video

This video uses sample data, not real BBB data. It doesn't show how to scrape, and BBB doesn't supply these email addresses. BillionVerify is not affiliated with or endorsed by BBB. File verification needs a paid account.

Video transcript

1. 00:00What a BBB rating measures

   An A+ from BBB comes from complaints, responses and transparency. An email address plays no part in it. BBB's FAQ names the inputs. Complaint history, how a business responds, how transparent it is, and any licensing or government action. Customer reviews don't count. BBB adds a warning of its own. If a rating can't promise performance, it certainly can't promise a mailbox. Accreditation is a separate thing. A business can hold an A+ with no seal at all. So treat them as two columns, not one score. BBB publishes profiles for accredited and non-accredited businesses alike, and each profile says which. So your list can hold all of these.

2. 00:46Filter without misreading

   That NR isn't a low score. It can mean too little information, or a file under review. If you filter it out as a bad grade, you've misread it. The seal has eight standards, from advertise honestly to safeguard privacy. They judge conduct. None of them tests whether a mailbox accepts mail. BBB says a profile shows the rating, accreditation status, reviews and complaint history in one place. That's a trust record. Where a list has an address, it usually came from the business's own website. So split the job. Your rating and seal filters decide who you want to reach. They're your call. Verification answers a different question: will this address take mail?

3. 01:27Verify the list

   Each list gets its own job, under Files in History. Keep your filters in the file name, so you can compare them later. Big lists run in the background. Slow mail servers retry on their own. You can watch results come in, and you get an email when it's done. Now read the result on its own terms. An A+ business with an invalid address is still invalid. An unrated business with a valid one is still reachable. Unknown stays out of the main send until you've reviewed it. And invalid goes on your suppression list, so a later search can't bring it back.

4. 02:00What it costs

   Each file shows what was charged, and what was free. One credit each for valid, invalid, catch-all and role. No charge for unknown, bad syntax or disposable. Uploading files takes a paid account, and any credit purchase opens that up.

5. 02:16Get started free

   20 free credits every day you use your account, up to 600 a month. No credit card required. Start at billionverify.com.

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