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Chapter 1 of 6 · What G2 is good for

About this video

This video uses sample data, not real G2 data. It doesn't show how to scrape, and G2 doesn't supply these email addresses. BillionVerify is not affiliated with or endorsed by G2. File verification and finder tools need a paid account.

Video transcript

  1. What G2 is good for

    G2's community guidelines prohibit collecting personal information about people in its community. That closes the obvious shortcut, which is turning a reviewer into an email address. Here's the wording, from a list of prohibited activity. So in this video, a reviewer never becomes a row in your file. We work with companies from here on. G2 also protects this by design. A reviewer can choose to appear with no name and no photo. That choice deserves respect, not a workaround. So what's G2 good for? Choosing accounts. A G2 Score blends satisfaction with market presence, drawing on reviews, employee counts and web traffic. G2 uses it to compare products in a category. Nothing in it checks a mailbox. G2 also lets old reviews fade. After about three years, one counts for very little. Treat your own account notes the same way. An old signal shouldn't hold up a campaign today. If you're a G2 customer, its Buyer Intent data works at the same level. G2 describes the insights as company-level, and the detail page can include the company's website. That's a clean start, with no person involved.

  2. From account to email

    Now the list itself. Pick accounts yourself, and keep it to what you'd research by hand. Vendors with several products show up more than once, so remove repeats before you look anything up. Then build one simple file. Company name goes in, and the domain from that company's own website comes back. Check it by eye, because a product name and a company domain don't always match. With a domain, you've got two tools. Company Search returns emails a company has published, at five credits per returned email. For a person, find the role you want on the company's own site, then give Email Finder that name and the domain. Each match is ten credits. Got a longer list? Bulk Finder runs that same lookup across a CSV. Rows with no match aren't charged. Both tools are for paid accounts. Before you add a name, ask if this person would expect your note. They're not there because of a G2 review. They're there because their role fits your offer. Keep that reason in the file.

  3. Verify the list

    Everything that didn't come back from Finder as verified goes here. Open File List Verify. The column gets detected, and you can read the count before you commit any credits. That's a set of larger sample lists. It isn't G2 data, so expect a different split.

  4. Route each result

    Five outcomes. Valid goes to your CRM or sender. Role needs copy for a shared inbox. Catch-all gets its own low-volume segment. Unknown goes to a review queue. Invalid is suppressed, so it can't return. Filter to the status you want, and hit Export Results. Your own columns come along.

  5. What it costs

    Each valid, invalid, catch-all or role result costs a credit. Unknown, bad syntax and disposable don't. The finder tools charge as we said, and they need a paid account, the same as uploading a file.

  6. Get started free

    20 free credits every day you use your account, up to 600 a month. No credit card required. Start at billionverify.com.

Featured in this video

G2 Lead Email VerificationG2 lead email verification covers choosing target accounts from category listings, sourcing competitor reviewers, and checking each address before outreach.Try G2 Lead Email Verification

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