About this video

This video uses sample data, not real Snov.io data. BillionVerify is not affiliated with or endorsed by Snov.io. File verification needs a paid account.

Video transcript

1. 00:00What the colors mean

   Snov.io gives every email a color. Here's what each color asks you to do before a campaign goes out. Green means valid. Red means invalid, and Snov.io keeps those out of campaigns automatically. Grey hasn't been verified yet. And yellow means the status can't be confirmed. Yellow covers four separate cases. Catch-all, where the domain accepts everything. Auto-generated, where the address may have been made by a machine. Greylisted, where the server held back its answer. And unverifiable, where no response came, or an error did. Hover over the status icon to see which one you have. Next, count your yellow emails. Snov.io calls a list healthy at 5% yellow or less. Above that, its guide says clean before sending. Then check the age. The same icon shows the last verification date. Snov.io draws its line at 30 days.

2. 00:58Export from Snov.io

   To run a list through BillionVerify, start on the Leads page. Open the three-dot menu, and choose Export prospect list. Export is available on premium plans. In the export window, pick the statuses you want to check. Turn on primary email only, because BillionVerify checks one email column per file. Then choose CSV.

3. 01:17Verify the file

   Upload the file to File List Verify. Every job you run stays under Files, in History. Large lists run in the background. Greylisting servers make you wait, so those addresses retry automatically. Results fill in as each address finishes. Your results use six names, and each one has a job. Valid goes in the main campaign. Catch-all needs a decision. Role means a shared inbox, so write for that. Hold back unknown. Leave out invalid and disposable. Snov.io's guide is firm on catch-all. If you keep them anyway, it says to add yellow emails gradually, a few prospects at a time.

4. 01:55Import into Snov.io

   Back in Snov.io, open Prospects, click Add prospects, and choose Import from file. It recognizes columns by their headers. Anything you don't map isn't uploaded, so our verification columns stay out.

5. 02:08Before you launch

   Now check one campaign setting. Emails Snov.io hasn't verified show as grey. In the campaign's Prospects step, Do not send to removes the statuses you select. So if grey is selected, those imported addresses won't get your email. After launch, keep an eye on bounces. If the rate for the last 100 sent emails reaches 15%, Snov.io pauses the campaign. Its guide already calls 5% risky, so act well before that.

6. 02:36What it costs

   In BillionVerify, each result costs one credit, even catch-all and role. We don't charge for unknown, bad syntax or disposable. Uploading files takes a paid account, and one credit purchase is enough.

7. 02:48Get started free

   20 free credits every day you use your account, up to 600 a month. No credit card required. Start at billionverify.com.

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