Chapter 1 of 6 · What a bounce does in Outreach
About this video
This video uses sample data, not real Outreach data. BillionVerify is not affiliated with or endorsed by Outreach. File verification needs a paid account.
Video transcript
What a bounce does in Outreach
In Outreach, a bounce pauses the prospect, and only a person can resume them. Across a sales team, that adds up to a review queue. Here's how to keep it short. That rule comes from Outreach's support article on bounces. The prospect stays in the sequence, waiting on a rep. A second address on file doesn't rescue them. Outreach sends to the first one. If it bounces, somebody has to correct the record. You might look to the email status field for help. Users set it by hand. A bounce doesn't update it. It can't sync to your CRM, appear in reports, or change in bulk. So it won't hold verification results for a team. Outreach's deliverability playbook recommends scrubbing lists with a hygiene provider. On data vendors, it's direct. So the check sits in front of Bulk Create, the CSV route into Outreach. Records syncing from your CRM need cleaning on that side.
Verify the list
Drop the list into File List Verify. It runs by itself, then sends an email when it's done. Pick a status and export. Do that once for every sequence. Valid enrolls in your target sequence. Catch-all takes a low-priority, email-only sequence. Role gets its own messaging. Unknown waits for review. Invalid and disposable never enroll.
Import with Bulk Create
Bulk Create takes CSV files only, up to 100,000 rows. Save as UTF-8. Blank rows or missing headers can fail the import. And one file can't repeat an email address. In Outreach, click Actions, then Bulk Create, then Prospects, and browse to your file. Matching fields map themselves. To link existing accounts, map your company column to Account name, not Company, and tick Assign account. Our verification columns stay unmapped. Outreach flags them, and you click Yes. Outreach allows one Prospect per email address, so choose a duplicate rule. Skip leaves the record alone. Overwrite Existing Fields replaces it. Update Missing Fields fills the gaps. Then check the Imports page. A solid red bar means the whole import failed. A partly red bar means some records did. Click it to read why.
Protect the team
With several reps on one account, set exclusivity. Yes keeps a prospect in one active sequence. No allows several. The third option applies only between exclusive sequences. Admins can stop repeat bounces too. In Outreach's sample, one trigger flags a custom field when a mailing bounces. A second reads it, and finishes any new sequence. To recover someone, open their profile from the sequence, update the email, and retry. They get the step that bounced. Run the new address through a check first.
What it costs
Now the credits. Valid, invalid, catch-all and role each cost one. Unknown, bad syntax and disposable cost nothing. You'll need a paid account to upload files, and any credit purchase gives you that.
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Outreach Email VerificationOutreach Email Verification shows how bad records move through multi-step sequences and which fields to check before enrollment, including source and list age.Try Outreach Email VerificationMore in Cold Email
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